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Welcome to Your BAT Fertility Benefit

Everything you need to know about the fertility services your company has made available for you

Great news! BAT has chosen to help you start a family by offering a fertility benefit with Apricity!


This means your employer will cover the cost of both male and female diagnostics, and treatments in the case of certain medical reasons (subject to AXA approval).



What is Apricity?


We are a specialist fertility clinic with our own staff doctors and nurses, delivering a highly-personalised, end-to-end fertility experience. We don't merely signpost you to local services as other companies may do. 


Remote first:


Patients only need two clinic visits per IVF cycle thanks to consultations, tests and analysis at or close to your home, compared to nine or ten times with a traditional fertility clinic.


Data-driven approach:


We use machine learning and data from 50,000 fertility treatment cycles to optimise chances of success, with a 46% success rate per cycle vs the UK average of 31%.*


The Apricity mobile app


The app provides the best-in-class support services to help you navigate your fertility journey. 


  • Track your progress with daily reminders of medication and appointments

  • Instant chat for contact with your dedicated advisor and medical team 

  • Curated articles and videos to help you understand your fertility journey


Below are some fertility resources and information that may come in use.

1. Testing and Diagnosis

Experts recommend checking your fertility if you have been trying to conceive for more than six months and you're over 35, or if you've been trying to conceive for more than 12 months and are under 35. Remember that infertility is not always down to the woman (see male infertility in section 7).

Click the links below for more details:

Female and male
Male and male
Female and female
Solo parents

2. The Fertility Predictor Tool

young-egg-donor

This advanced predictor tool allows you to discover their fertility potential. Get personalised insights for empowering your path to parenthood.

Participants will be asked questions about age, diet, BMI and other indicators to help build a picture of individual fertility.

Click here to start the predictor.

3. What is IVF and how does it work?

What are the 5 stages of IVF

The most well-known procedure to boost fertility is In Vitro Fertilisation (IVF). With IVF, eggs and sperm are combined in a lab. Successfully fertilised embryos are transferred back into the woman's uterus to grow in the womb, and surplus embryos can be frozen for future cycles.

Read these useful blogs for more information on this life-changing procedure.

What are the 5 stages of IVF?
Understanding IVF Risks
What are the IVF success rates by age?
How long does IVF take from start to finish?

4. Other types of fertility treatment

two women with a baby ilustration

While IVF is the best known method of treatment, it is not always the most suitable. A fertility clinic will create a personalised plan for each patient depending on their needs, which may include IVF or any of the following other methods:

Intracytoplasmic sperm injection (ICSI)
Intrauterine Insemination (IUI)
Frozen Embryo Transfer (FET)

5. Fertility options for same sex couples

Infertility doesn't discriminate. If your company is committed to inclusivity, you will want to provide fertility care for everyone regardless of race, sexual orientation or gender identity. There is a range of inclusive benefits to support your LGBTQ+ employees, including:

Surrogacy for LGBTQIA+ people
Shared motherhood and reciprocal IVF
Fertility care for trans and non-binary people

6. Male infertility

transgender fertility

Infertility is often seen as a female problem, but male issues are the most common reasons for IVF in the UK, playing a role in 50% of cases. As well as sperm quality, men can play a pivotal emotional support role in an often stressful process.

Read this article to find out:

About male infertility and its causes
How to assess and improve sperm rates
How to access useful related resources
How to speak to an Apricity nurse

7. Egg freezing and donation

There are many options when it comes to those who need an egg donor or would like to preserve their own fertility until a later date. Examples vary and range from ‘social’ egg freezing (for those who are not ready to start a family yet) to people with endometriosis (a condition where tissue similar to the lining of the womb grows in other places), to those undergoing cancer or hormone treatments. See the links below for more info.

Becoming an egg donor
How IVF with donor eggs works
Egg, sperm or embryo freezing

8. Options for single parents

The volume of information around solo pregnancy can feel daunting. The good news is that thanks to science, there are plenty of pathways available, regardless of your gender identity, relationship status and medical history. Treatments usually apply across profiles, including single women, two women in a relationship, and trans men.

There are several ways to get yourself pregnant without a man, including IVF and IUI.

This handy guide explains all.

* 46% clinical pregnancy rate per embryo transfer event across all ages and treatment types (Apricity 2020-2022) compared with UK average of 31% (HFEA 2018)

Ⓒ Apricity Fertility UK Limited. All rights reserved