Say hello to the Apricity Fertility Benefit

A family-building benefit with a difference.

Inclusive Fertility Benefit Solutions

Our bespoke fertility benefit offers your employees access to our unique care model. Unlike other fertility benefit providers, as a fertility clinic we also provide end-to-end treatment and care with excellent clinical outcomes and a world-class medical team.


Engage, retain and support your people with our truly inclusive benefits. We tailor to your needs, offering solutions for fully insured plans, self-funding or as a flexible benefit.

Why does fertility matter so much in the workplace?

Going through fertility treatment can be demanding, exhausting and overwhelming, impacting individuals on a personal and professional level. Today, more than ever, employees are looking to their employer for support during this crucial life stage.


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1 in 6 people globally are affected by infertility
17.5% of the adult population experience infertility according to the World Health Organisation (2023).
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61% of people expect their employer to cover the cost of treatment
Many will consider fertility benefits as a reason to move jobs.
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68% of millennials graduates are willing to change jobs to ensure they have fertility coverage
Source: Fertility Network UK
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The Apricity Fertility Benefit for Employers

Learn how Apricity is simplifying the fertility journey through guidance and support for different types of trust programmes from Private Medical Insurance to DEI inclusive stipend health cash plans and alternative P11D Fertility healthcare programmes.

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    Education
    Educational webinars and workshops hosted by our medical team and CMO to help employees navigate the world of fertility.
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    Individual support
    Free consultations with a senior fertility nurse provide 1:1 support that helps employees understand their options and next steps.
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    Treatment plans
    Fertility assessment and treatment is carried out by the Apricity clinical team of consultant gynaecologists and fertility nurses.
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    Easy to implement
    Options for PMI, self-funding, flexible fertility benefit or cash allowance. With preferred rates and streamlined claims process.
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    Visibility & transparency
    With clear understanding of the costs - employers and employees won't be subjected to additional fees at a later stage.
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    A different approach
    We manage the entire journey with more success, less stress and less disruption to business life.

Book a demo

If you are an employer or broker, you can get in touch by leaving your details below and one of our team will be in touch

Why choose Apricity?

Typical fertility journeys are doctor and clinic-centric instead of providing empathy, support and convenience. At Apricity we plan treatment tailored to the individual to minimise the impact on both personal and professional lives.

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    Virtual clinic
    Our digital and at-home services minimise impact on personal and professional life with just 2 visits to a clinic rather than 10 per cycle
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    Excellent success rates
    High clinical pregnancy and live birth success rates above the national average for both own and donor eggs
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    Inclusive LGBTQ+ treatments
    Support all of your employees on their differing paths to parenthood or with their fertility preservation goals
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    7/7 fertility support
    Employee stress reduced with daily support from dedicated fertility advisors
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    Apricity mobile app
    Supports and guides employees through their journey for excellent outcomes
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    Egg Donation Expertise
    Unique egg donor search and match packages for fertility and surrogacy.

Insurance and benefits

80% of our corporate patients have some coverage for infertility treatment, and 90% have coverage for their initial consultation and diagnostics. We make fertility treatment more affordable for patients by accepting exclusive fertility benefits provided by employers and companies.

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Bespoke to your needs
Implementation programme customised for your company
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One point of contact
Designated account managers to support you
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Understand the data
Access to anonymised employee and cost data when launching plans

Convenience and support when it's needed most

We operate a virtual first approach - minimising the impact on your employees personal and professional life. With Apricity, your employees will be able to do their diagnostic tests and consultations from the comfort of their home, with scans either done at home or very close to home.

No more having to travel into a clinic up to 10 times per cycle, with Apricity we aim for just two visits to a clinic

Are your existing benefits inclusive?

More than 60% of LGBTQ+ individuals will need assisted reproductive technology, foster care or adoption to become parents yet some benefits require an infertility diagnosis to qualify for coverage. Offering inclusive benefits can support your LGBTQ+ employees to become parents independently. 

We’re here to support you and your employees, with a virtual service model that enables patients to receive care in the comfort of their homes.

Get the latest from Apricity

Get in touch

07897 035438

New Patients: 9am - 5pm Mon-Fri

Current Patient Care: 7am - 9pm Mon-Fri & 9am-1pm Sat/Sun/Bank Hols

Ⓒ Apricity Fertility UK Limited. All rights reserved