Why Apricity > How It Works

Less stress, More success

Fertility treatment with Apricity, the UK's first virtual fertility clinic

Fertility treatment with Apricity

Apricity uses the latest technology to reimagine a traditional fertility journey. This means that we do as much of your care at home as possible, from virtual consultations to at-home fertility tests delivered to your door. Our forward-thinking approach uses technology to bring our care team closer to you, wherever you are.

Get in touch, we're here to help

Book a free consultation with a fertility advisor

Discover Your Fertility Potential Today!

Curious about your fertility health? Take our quick and informative Fertility Predictor Quiz to gain insights into your reproductive wellness.

Our quiz is designed to provide you with personalized recommendations based on your unique circumstances. Whether you're planning to start a family soon or simply want to understand your fertility better, our quiz can help you make informed decisions.

The advantages of fertility treatment with Apricity

Traditional fertility treatment requires up to 10 visits or more to a fertility clinic during a treatment cycle for consultations, diagnostics, ongoing blood tests and scans.  Arranging and attending appointments puts additional strain on patients at a time when they need support the most, especially for those who live far from a specialist clinic or when appointments conflict with work or other commitments. 

With Apricity, most patients only need to visit a fertility clinic between one and three times per cycle, rather than up to 10 times with a more traditional clinic.

Your journey to treatment with Apricity

Free consultation with a fertility advisor
You’ll discuss your fertility history, any relevant medical history for you and your partner, and gain an understanding of what fertility tests are available.
Take a fertility test in the comfort of your home
We’ll send your fertility test kit directly to your door. Blood tests and semen analysis can be done at home, and if needed we’ll arrange an ultrasound scan at one of our partner scan locations as close to your home as possible. All without having to visit a clinic. You have the option of visiting a clinic if you'd prefer.
Review your results with a doctor
You’ll have an online consultation with one of our fertility specialists to discuss your results and recommendations for treatment. You’ll have the opportunity to ask questions and understand the next steps.
Build your package
The next step is to plan your treatment. Your advisor will help you understand the payment plans available to you, and how to get started.
Personalised treatment plan
Your plan will be tailored to you by our expert doctors. With Apricity, all the medication you require will be included and prescribed by our doctors, and delivered to your door.
Ongoing support
You’ll gain access to our bespoke mobile app, packed with useful guidance and tools to help you manage and plan your journey. You’ll receive free supportive counselling as part of your package, and access to your care team 7 days a week through extended hours.

Carefully selected partner clinics

Your egg collection or embryo transfer will take place at one of our partner clinics. Apricity works with world-class fertility clinics that provide outstanding patient care.

Throughout your treatment with a partner clinic you’ll continue to be supported by your Apricity care team, on hand to answer questions and provide guidance. Following your procedure you’ll return home under our care.

Is a virtual clinic right for me?

Whether Apricity is right for you will depend on your own individual circumstances. We’ve helped many people just like you have a baby, and we’re proud of our excellent clinical success rates. If you’re looking for a clinic that truly puts you at the centre of your care, provides wraparound support 7 days a week, with a world-leading clinical team, we’d love to talk. 

If you’re still unsure, you can watch our video below, or speak to one of our advisors for a free call. There is no obligation to move forward but we hope you’ll feel more informed about your next step.

Watch how we're different

IVF often leaves women and couples anxious, exasperated or confused by their treatment. Apricity is here to change that.

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    Virtual Clinic Model
    At-home services & virtual consultations
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    Transparent pricing
    All-inclusive packages that include everything. No hidden costs.
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    7/7 fertility support
    Dedicated advisors are here for you 7 days a week
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    Apricity mobile app
    Visualise your treatment plan with instant access to your medical team
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    High chances of success
    Clinical success rates above the national average
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    Egg donation expertise
    Donor matching service with 1:1 donation and fresh egg donation cycles
Success stories

My world has changed with the birth of my beautiful little girl on the 28th of December. I can’t thank the Apricity team enough, you were an incredible team at every step of the process."



From start to finish the Apricity team have been amazing. They have been so informative, friendly, supportive, responsive to messages. No question was too big or small.


Egg Donation

Apricity have been superb in my egg freezing journey. All the people I've spoken to have been so helpful and knowledgable. Using the chat functionality in the app, it feels like I'm speaking with friends.


Egg Freezing

Get in touch

07897 035438

New Patients: 9am - 5pm Mon-Fri

Current Patient Care: 8am-8pm Mon-Fri & 9am-1pm Sat/Sun/Bank Hols

Ⓒ Apricity Fertility UK Limited. All rights reserved